Good marketing for your stallion is vital.
A lot of breeders have limited knowledge on pedigree, so it is important to make your stallion’s breeding well known, particularly his dam line. You should emphasise highlights from your stallion’s family in all marketing campaigns.
Another important point to emphasise is race performance. When marketing a young stallion, you have no option but to highlight his own career, but as his progeny begin to race you should highlight star performers.
Early 2yo performance is very important to the Australian market. Your stallions first 2yo’s will be very closely watched in the spring. However, keep in mind that a trend that is becoming more and more apparent is trainers who are saving their best 2yo’s for a later career, rather than potentially burning them out early on.
The performance of your stallion and his first crop will determine which of these two trends you want to emphasise in your marketing i.e. early 2yo performance or saving a talented 2yo for a 3yo career.