Betfair launches in-running betting Australia
Betting exchange Betfair today announced it would begin offering regular in-running betting on Australian horse racing from this Saturday.
Betfair punters will be able to bet live, online on all Australian Group events while a race is in progress with the intention that it will expand this service to all races some time next year.
Offered with great success on European markets by Betfair for some years, in-running betting activity now accounts for some 18 per cent of all money traded on UK horse racing.
For the first time, Australian punters will have the ability to bet after they jump and right up to the winning post.
“The in-running product will be a boon for the racing industry. With the concept comes a host of new ways to bet, stimulating interest in racing,” said Betfair Australia’s CEO Anthony Klok.
“Evidence from the UK suggests its a favourite with the punters and ultimately a great driver of interest in horse racing.”